audience connection

Resources

Digital marketing for the arts - some helpful resources from
The Audience Connection

Optimiser Online Marketing Benchmarking programme
In partnership with Creative New Zealand, this project led by The Audience Connection is collecting online marketing data across the New Zealand arts sector to create benchmarks and identify trends.

Creative New Zealand Optimise Webinar Series
Upskill yourself in specific online marketing topics with The Audience Connection's three series of webinars for the Creative New Zealand Optimise programme. 

Engaging with audiences on social media
White paper - five things the Optimiser data tells us about engaging with audiences on social media.

Answers to 5 Key Questions about email in the NZ arts sector
White paper - five things the Optimiser data tells us about email marketing by New Zealand arts organisations

Creative New Zealand's FULL HOUSE
authored by Roger Tomlinson, Tim Roberts,
with contributions from Vicki Allpress Hill