audience connection

About us

Vicki Allpress Hill


Vicki is founder and director of The Audience Connection, a consultancy that works alongside cultural organisations to build and engage with their audiences via integrated and effective use of digital channels.

Vicki has worked with organisations internationally across a range of genres. Her clients have included festivals, opera companies, museums, chamber music ensembles, literary events, dance and theatre companies, as well as technology companies, funding bodies, service organisations and vendors.

Recent projects have included developing and leading Creative New Zealand’s Optimise and Developing a Digital Strategy capability building programmes, spearheading the groundbreaking Optimiser online marketing benchmarking pilot; facilitating audience development strategies for Auckland Museum, The Basement and Touch Compass Dance Company and directing social media for the 2014 Tessitura Learning & Community Conference attended by 1,400+ arts managers in Dallas, Texas.

Vicki has held senior marketing and digital roles with a number of high profile performing arts and online music organisations in Wellington, Auckland, London and New York, including English National Ballet,,, New Zealand Opera and Auckland Live. She is a regular international speaker, writer and consultant on the subject of digital marketing in the arts.

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