audience connection

About us

Vicki Allpress Hill


Vicki is founder and director of The Audience Connection, a consultancy that works alongside cultural organisations to build and engage with their audiences via integrated and effective use of digital channels.

Vicki has worked with organisations internationally across a range of genres. Her clients have included festivals, opera companies, museums, chamber music ensembles, literary events, dance and theatre companies, funding bodies, service organisations and vendors.

Katharine Witten-Hannah


Assistant Consultant

Katharine joined The Audience Connection in November 2013 to support Vicki in delivering consulting services to our range of clients in the cultural sector. Katharine completed a Bachelor of Performing Arts at Unitec in 2007 with a major in writing, then - after graduating – joined the ticketing team at THE EDGE venues (now Auckland Live), transitioning into a focus on the groups, education and specialty ticketing department and moving into the role of Ticketing Event Manager in 2011. 

Five years working in a organization with a diverse arts and entertainment programme and client base, and the opportunity to experience a broad range of performance, helped anchor Katharine’s primary passion - the connection between the work presented on stage and the audience.

Katharine left THE EDGE in November 2012 to undertake an entirely different challenge – traveling to South America. After four months in Peru, Chile, Columbia and Bolivia, followed by a period of eight months living in California, she returned to New Zealand keen to develop her skills in audience development, digital content and online marketing in the performing arts sector.

Carla Parry

Administration & Projects Coordinator

Carla has been working with The Audience Connection for several years, keeping tthe cogs of the wheels turning with her organisational skills and bubbly personality.

An illustrious singing career with New Zealand Opera has given Carla a genuine understanding of the performing arts sector in which The Audience Connection does a lot of our work. At age 20 Carla was accepted into New Zealand Opera’s Young Artist programme and performed in the chorus for several few years before travelling study Italian in Livorno and then being accepted into the Price Waterhouse Coopers Dame Malvina Major Emerging Artist programme.


She has performed a number of Principal and chorus roles for New Zealand Opera and Opera Waikato.

In recent years Carla has focused on running her family’s own 13 acre property and raising her three young children, and having previously hired Carla in the Marketing Department of New Zealand Opera a decade ago, Vicki was quick to snap her up again to provide support to our team.